Our Amazing & Creative Alumni: Pat Carew '93
Video producer and director
By Nadine Fiedler
From the Summer 2011 Caller
Among the many media that vie for our attention, video has become a familiar presence in all our lives. In his work with video, Pat Carew ’93 navigates a particular intersection of entertainment, education, and persuasive storytelling.
As video producer and director for CMD, a Portland advertising and marketing agency, Pat creates pieces that run the gamut from commercials, in-store videos, and trainings to online videos for a wide variety of clients. CMD is unusual in having its own small, dedicated video production team, and Pat enjoys the creative freedom of serving for various projects as producer, editor, writer, or director. In his producer role he guides the projects from beginning to end, working mostly with logistics (locations! schedules! budgets!). Directing is more creative, he says, setting the look, feel, and tone of the piece.
“In my work there’s a push and pull between the creative and practical aspects, and projects are always expanding and contracting. You dream up maybe 15 ideas, and then you pick one. You shoot way more than you need, with each scene shot from five different angles. And then you contract: you edit down to what you need. Every project is a little different, so the work is always fresh. My favorite project is the one I’m working on,” he says.
Pat began doing video while he was attending Tufts University, and his first piece was a music video for a band he was in with Scott Fisher ’93. He continued work on music videos and short films, and then freelanced on independent films and in audio on location and in recording studios. With two small children, his work is now all for CMD, and he loves what he does: “My work is alive to me,” he says.
“Soccer was not a big deal for me until I went to Catlin Gabel for high school. I would love to make a feature film someday — a compelling soccer drama. That’s not been done before!”